Introducing
SatCan: a weekly measure of political satire in the Canadian media, intended to demonstrate how satire frames certain stories, raises social and political issues and generally skewers the powerful. Each Tuesday
Toronto-based media content analysis firm Cormex Research will report on the top five subjects that have been satirized over the past week, the relative level of satire directed at political leaders, and the local/national/internationl mix of subjects.
Cormex currently tracks the work of over 60 editorial cartoonists in 30 newspapers across the country, as well as well known political satire shows such as the CBC's Rick Mercer Report and This Hour Has 22 Minutes. Each item is coded for a number of variables and weighted based on its estimated total audience reach. Enjoy.
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About Alan Chumley
In the newly-created role of Director, Measurement, Alan works with clients from the business development phase all the way through their relationship with Hill & Knowlton, identifying the ideal metrics for defining, and then measuring success. Alan marries his background as a communications practitioner with a deep understanding and experience in measuring communications to deliver measurable impact.
An active blogger and frequent speaker, Alan is also a resource on trends, theories and the latest insights in measurement.
Prior to joining Hill & Knowlton, Alan was the Vice-President, Business Development, at Cormex Research, a Canadian media content analysis and measurement firm. Before this, Alan held increasingly senior positions on both the client and supplier side including: CNW Group (formerly Canada Newswire) as Director, Media Intelligence Services; Bell Canada as Associate Director of Corporate Communication, and ING Canada as Marketing Communications Specialist.
Alan is a graduate of the University of Waterloo and holds a post-graduate certificate in public relations from Ryerson University and an M.A. in communication and culture from York University with research focusing on media effects and uses, audience analysis, reception studies and best practices in PR management and measurement. Alan teaches a course in research and program evaluation in Ryerson University’s post-graduate PR certificate program and is a member of the Canadian Public Relations Society’s Measurement Committee.