Welcome to Ampersand – Hill & Knowlton's global online publication
In this issue, we discuss reputation and how it impacts our clients, the effect technology is having on our daily lives and the growth of sponsorship and alliance marketing.
Andy Sutherden, Scott Kirkpatrick and Eddie Moore examine the booming area of sponsorship and alliance marketing in The Ten Commandments of Sponsorship and Alliance Marketing
Peter Walshe discusses the findings of the ReputationZ and BrandZ studies in Reputation – I’ll buy that
Lori Robinson describes how consumer technology is embedded in our lives in Technology Part Of Our Lives, But Consumers Still Looking For More
Boyd Neil believs much can be learned about reputation, leadership and communication strategy from a careful reading of Shakespeare in Shakespeare and the Art of Reputation Management
As always, I would welcome your views,
Paul