Welcome to Ampersand – Hill & Knowlton's global online publication

 

This edition's topics covers aspects of reputation from corporate to consumer and traditional to new media and focuses on how we need to reappraise and refresh our thinking constantly.

Joel Cere's article, A Second Look @ Second Life, makes a reasoned case for us all to take the new virtual worlds seriously... but not at any price.

Chris Gidez's piece asks: What has changed since Tylenol? The whole nature of the way the game is played game apparently but not its essential purpose.

Glenn Schloss looks at Winning in the Court of Public Opinion. As litigation communications goes global, can new companies in Asia learn some tricks from older companies in the West?

Jim Beakey's article, Discovering the Gatekeepers of Influence, focuses on new faster ways to use technology to help communications planning

Marian Salzman (JWT) - in this excerpt from her latest book, Next Now, - shows how yesterday's less understood ideas have so quickly become today's mainstream.

We welcome and need your feedback and to make this easier we have added new features including the ability to leave comments.

As always, I would welcome your views,

Paul