The June issue of Ampersand explores the communications implications of an eclectic spectrum of complex topics.

• Clean Tech Hype Cycle - Joshua Reynolds reveals the strategies and tools to navigate the waves of hype and determine the long-term winners from the losers.
  
  
• “Bio-fuelling hunger”: the risk of simplification - David Spence discusses the controversial topic of biofuel production and how communications can positively help clients during policy debates.
  
  
• Enterprise 2.0: How Social Software will Change the Future of Communication - Niall Cook discusses the impact of social media inside the enterprise and explains how a new generation of employees will impact the way brands communicate like never before.
  
  
• Marketing During Recession: To Spend or Not to Spend? - Guest author Nigel Hollis from Millward Brown analyzes why a poor economic climate is the ideal opportunity to increase your market share
  
  
• The Collision of Brand and Reputation Gives PR the Playbook and MaryLee Sachs explains that this is well underway and here to stay!
  
  
• Next stop Shanghai... - Claudia Sun and Cameron Wilson discuss how, post Beijing Olympics, the spotlight will soon focus on Shanghai World Expo 2010
  
  

Paul Taaffe
Chairman and Chief Executive, Hill & Knowlton
Paul.Taaffe@hillandknowlton.com