Ruth Pestana is Director of Strategic Services for Hill & Knowlton USA. She works with account teams throughout the US network to provide insights, strategic planning and measurement programs for clients.

Ruth and the Strategic Services Group provide business intelligence and deepen audience understanding for account teams. To do this they utilize primary research, secondary research and specialized resources, such as the WPP Z-Suite studies, and media and trend reporting databases, such as Simmons and Roper Reports. Ruth’s client work also includes brand perception studies and brand positioning/ messaging assignments. Clients include HP, First Data and HSBC.

Ruth was formerly part of the WPP Marketing Fellowship program which she joined after completing her MBA at London Business School. Her rotations through the WPP family included advertising agency, JWT and internet consultancy, syzygy.