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Scott Kirkpatrick

Scott Kirkpatrick is Senior Vice President and U.S. Director of Hill and Knowlton’s Sports Marketing Practice. At H&K leads the account teams that work with Allstate and their Olympic, NASCAR, and BCS sponsorships, the Pittsburgh Pirates, The Tampa Bay Devils Rays, and Devine Racing to name a few.

Prior to joining H&K, Scott was an Executive Vice President at Draft Worldwide. During this time, he was integral in developing and implementing experiential marketing programs for such brands as Canon, Gatorade Energy Bar, Chivas Regal, Bank of America, Camel and Winston. Scott led the development of an experiential regional program to launch the Gatorade Energy Bar, which resulted in the Gatorade Energy Bar climbing to the # 2 position in the category. In the highly competitive premium scotch category, he developed a highly interactive and impactful consumer mentoring program for Chivas Regal that was part of the successful re-stage of the iconic brand.

Scott graduated from Middlebury College with a Bachelor of Arts degree in Sociology and earned his Masters in Business Administration from Northwestern University’s Kellogg School of Management. In addition, he is a graduate of WPP’s Executive Development Maestro Program.


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Published 24 April 2007 20:13 by Ampersand Editor

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