Ampersand - June 2008

2008-06-03T15:32:00Z

The June issue of Ampersand explores the communications implications of an eclectic spectrum of complex topics.

Clean Tech Hype Cycle - Joshua Reynolds reveals the strategies and tools to navigate the waves of hype and determine the long-term winners from the losers.
“Bio-fuelling hunger”: the risk of simplification - David Spence discusses the controversial topic of biofuel production and how communications can positively help clients during policy debates.
Enterprise 2.0: How Social Software will Change the Future of Communication - Niall Cook discusses the impact of social media inside the enterprise and explains how a new generation of employees will impact the way brands communicate like never before.
Marketing During Recession: To Spend or Not to Spend? - Guest author Nigel Hollis from Millward Brown analyzes why a poor economic climate is the ideal opportunity to increase your market share
The Collision of Brand and Reputation Gives PR the Playbook and MaryLee Sachs explains that this is well underway and here to stay!
Next stop Shanghai... - Claudia Sun and Cameron Wilson discuss how, post Beijing Olympics, the spotlight will soon focus on Shanghai World Expo 2010

Paul Taaffe
Chairman and Chief Executive, Hill & Knowlton
Paul.Taaffe@hillandknowlton.com