Raise your hand if you respond to spam emails.
Ok – now raise your hand if you think those who send spam hurt their overall reputation by doing so.
I received a spam email from a junior gold company in Canada today. Sigh…
Did they honestly believe that I, or an institutional investor, would become interested in their company/stock because of this unsolicited email?
Actions like this scream desperation. In reality, the company is likely not desperate at all. They probably just don’t have a clue what to do from an investor relations perspective. Unfortunately, their feeble tactics end up hurting their reputation as opposed to improving their company valuation.
There are numerous ways of effectively marketing your company to the investment community. Spam is the worst choice a company could possibly make.
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About Anil Dilawri
Anil is Director of Hill & Knowlton Canada’s Investor Relations group. He provides strategic counsel and leadership to publicly traded companies and/or organizations that are planning an initial public offering. His value is his ability to develop modern day investor relations strategies, policies and procedures to ensure that a company’s investor relations program is effective in meeting the needs of shareholders, prospective shareholders, financial media, company management, and the Board of Directors.
Anil has a vast amount of experience in communicating with members of the North American and European investment communities. This community includes sell-side analysts, buy-side shareholders, prospective institutional shareholders, retail shareholders, and financial media.
Before joining Hill & Knowlton Anil was the head of investor relations for March Networks Corporation where he was the strategic leader and day-to-day contact for a number of March Networks’ key stakeholders, including financial analysts, shareholders, media, and industry associations. Prior to March Networks Anil was at Cognos Corporation where he held several senior positions in investor relations, product marketing, and research and development.