Financial analysts are powerful stakeholders in a corporation - and they know it. When financial analysts
initiate coverage on a company, upgrade a rating, downgrade a rating, or make significant statements in their research, then investors listen. Stocks can swing from 1% to 20% based on what an analyst says or does.
So why do too few companies (especially at the small and mid cap level) not continuously engage financial analysts? At H&K, we use the term “stakeholder engagement” a lot. It’s a fancy term for “talking to and informing people who are important to your business”.
I believe effective financial analyst engagement is the most important (and scalable) ingredient to a high quality investor relations program.
Have you talked to a financial analyst today?
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About Anil Dilawri
Anil is Director of Hill & Knowlton Canada’s Investor Relations group. He provides strategic counsel and leadership to publicly traded companies and/or organizations that are planning an initial public offering. His value is his ability to develop modern day investor relations strategies, policies and procedures to ensure that a company’s investor relations program is effective in meeting the needs of shareholders, prospective shareholders, financial media, company management, and the Board of Directors.
Anil has a vast amount of experience in communicating with members of the North American and European investment communities. This community includes sell-side analysts, buy-side shareholders, prospective institutional shareholders, retail shareholders, and financial media.
Before joining Hill & Knowlton Anil was the head of investor relations for March Networks Corporation where he was the strategic leader and day-to-day contact for a number of March Networks’ key stakeholders, including financial analysts, shareholders, media, and industry associations. Prior to March Networks Anil was at Cognos Corporation where he held several senior positions in investor relations, product marketing, and research and development.