Is an IR blog really that different from a corporate blog? I don't think so.
Why would an investor (institutional or otherwise) read an IR blog created by a company?
Most likely, it would be for the exact same reason why that investor would call the company, meet with management, speak to a sell-side analyst about the company, or visit the company’s website - they want to obtain more information about that company. In turn, that information leads to an investment decision on the company (buy, sell, or hold).
Bottom line – Even though it’s not called an “IR blog”, a corporate blog that provides insight into a company’s business will very much serve the information needs of an investor.
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About Anil Dilawri
Anil is Director of Hill & Knowlton Canada’s Investor Relations group. He provides strategic counsel and leadership to publicly traded companies and/or organizations that are planning an initial public offering. His value is his ability to develop modern day investor relations strategies, policies and procedures to ensure that a company’s investor relations program is effective in meeting the needs of shareholders, prospective shareholders, financial media, company management, and the Board of Directors.
Anil has a vast amount of experience in communicating with members of the North American and European investment communities. This community includes sell-side analysts, buy-side shareholders, prospective institutional shareholders, retail shareholders, and financial media.
Before joining Hill & Knowlton Anil was the head of investor relations for March Networks Corporation where he was the strategic leader and day-to-day contact for a number of March Networks’ key stakeholders, including financial analysts, shareholders, media, and industry associations. Prior to March Networks Anil was at Cognos Corporation where he held several senior positions in investor relations, product marketing, and research and development.