As Alan Greenspan, former Chairman of the US Federal Reserve put it “we are in a once-in-a-century
financial crisis”.
Investors and owners are asking – is the company stable, and is my investment in long term danger?
Employees are asking – is my job safe? What can I do to help?
Suppliers are asking – will you continue to be a customer of mine?
The media are asking – is there a story to tell about this company today?
Ask yourself – is our organization effectively communicating with these stakeholders during this financial crisis?
Now is not the time to assume the fetal position and wait for the dust to settle. Now is the time to communicate with your stakeholders. That includes investors, analysts, employees, media, governments, suppliers, and others. I can almost guarantee that they will want to hear from you.