One of the most robust blogs I follow is that of Steve Rubel. He is vice president of client services at CooperKatz & Company, a mid-size PR firm in midtown New York City, where he heads up what the company calls its "micropersuasion" practice. He blogs almost daily and covers an eclectic range of topics. Today, for example, he writes about tennis player Justin Gimelstob's unfortunate comments in a Sports Illustrated blog about the clothing worn by women tennis players on the professional tour, citizen "journalists" staying one step ahead of CNET and a new RSS aggregator. In the aggregator piece, Rubel does use a word I hadn't heard before -- 'vlogs'. I assume it means video logs. I am not sure I like it. It sounds like a creature in an Anne Rice novel.
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About Boyd Neil
Boyd Neil is senior vice president and national practice director, corporate communications, Hill & Knowlton Canada.