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Boyd Neil

 
Boyd Neil on corporate social responsibility, transparency, dialogue, and digital "connectedness", which together are driving new corporate communications strategies

The Immense Personal Value of a Creative Commons

Politics and economics aside, I will buy the whole book.

I am talking about a book praised lavishly by Lawrence Lessig called The Wealth of Networks: How Social Production Transforms Markets and Freedom by Yochai Benkler.

How do I know I will buy the book? Because it can be read for free under a Creative Commons License and very early this morning I downloaded and skimmed three chapters . . .  Chapter 6  Political Freedom Part 1: The Trouble with Mass Media; Chapter 7 Political Freedom Part 2: Emergence of the Networked Public Sphere; and Chapter 10: Networking Together. It is an academic exegesis of the impact of the shifts in politics, business, culture, and music being wrought by networks and digitally intermediated social connectedness.

I might have stepped right by the book at my local bookshop had I not been able to read a few chapters over early morning coffee. Hence my praise of Benkler and Yale University Press' willingess to make it available for donwload.

Published 27 April 2006 09:39 by Boyd Neil

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About Boyd Neil

Boyd Neil is senior vice president and national practice director, corporate communications, Hill & Knowlton Canada.