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Boyd Neil

 
Boyd Neil on corporate social responsibility, transparency, dialogue, and digital "connectedness", which together are driving new corporate communications strategies

Corporate Reputation and CEOs

Being a firm believer in the quality of Hill and Knowlton's distinctive competence as an international communications consultancy, I admit some reluctance to drawing attention to a competitor's blog.

However, I just came across Leslie Gaines-Ross' blog called 'reputationxchange'. Ms Gaines Ross is with a competitor agency. Neverthless, she has always been a thought leader in addressing questions of a CEO's responsibility (in addition to devising business strategies and -- in a few cases -- managing the beneficial timing of grants of stock options) for building and defending corporate reputation .

The opportunity to read what she is thinking in near real time about these and other reputational matters is just one more benefit of social media. 

Published 29 September 2006 18:43 by Boyd Neil
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  • Owen Lystrup said:

    Competition is very different in the blogosphere. I wouldn't worry too much about one post stealing a client from you by promoting another blog. We're all here to help one another.

    In fact, it would probably show your confidence at Hill and Knowlton. In any case, if you guys are as good as you think, say or should be (and I think you are) then you shouldn't be worried about pointing out a competitor anyway.
    October 2, 2006 20:19
  • Boyd Neil said:

    Of course, you're right . . . can I recommend your blog in the same vain? Great read!
    October 4, 2006 12:27
  • Leslie Gaines-Ross said:

    Thanks for the mention and pr. On our new site at www.reputationRx.com, we too cite Hill & Knowlton research. Let me know when you have new reputation watch research to report. Thanks again.
    December 23, 2006 23:41

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About Boyd Neil

Boyd Neil is senior vice president and national practice director, corporate communications, Hill & Knowlton Canada.