March 2007 - Posts

• Social Media - A "Disrupive Communication Innovation"

  Embedded on slide 11 of a presentation to Euroblog 2007 about the Second Annual Survey of PR Professionals (in 24 countries), is an awesome summary of why we have to get our minds around the effect of social media on communication strategies (and why Read More... Posted 22 March 2007 16:19 by Boyd Neil | 2 Comments

• Municipal Communications in Canada - Later in the Day

  Some notes from the afternoon of the workshop on municipal communications I am chairing . . . Patricia MacDonell from the City of Toronto outlined the basis on which the city makes decisions about the languages in which it provides communications services. Read More... Posted 20 March 2007 04:42 by Boyd Neil | 1 Comments

• Local Communications - The Basics

  I am chairing a workshop today on municipal communications and will blog in near real time about the core ideas being presented. A presentation by the City of Moncton's Paul Thompson and Jillian Somers was a great way to kick off the morning since it Read More... Posted 19 March 2007 08:27 by Boyd Neil | 0 Comments

• Approval Podcast

  Canadians David Jones and Terry Fallis kindly let me make a comment about the corporate blog approval process on their podcast called InsidePR: Exploring the World of Public Relations , which goes live every Tuesday. I argue that if a company or organization Read More... Posted 14 March 2007 04:17 by Boyd Neil | 1 Comments

• Digital Campaigning

  Thanks to a colleague with a personal blog here (really good, especially if you like indie music), I took a look at a CBC report of a blogging campaign targeted at pushing the song of an independent band to the top of the iTunes charts, bypassing the Read More... Posted 10 March 2007 14:33 by Boyd Neil | 0 Comments Filed under: Stakeholder Relations, Reputation, Social Media/Web 2.0

• Toughest Job - Hospital Communicator

  Preparing very early yesterday morning for a presentation to the Ontario Hospital Association on new dynamics in crisis communications, I realized just how tough hospital communicators have it. Most of their audiences feel deeply ambivalent about the Read More... Posted 07 March 2007 08:45 by Boyd Neil | 2 Comments