Browse by Tags

• Social Media/Web 2.0
• Stakeholder Relations

• Digital Campaigning

  Thanks to a colleague with a personal blog here (really good, especially if you like indie music), I took a look at a CBC report of a blogging campaign targeted at pushing the song of an independent band to the top of the iTunes charts, bypassing the Read More... Posted 10 March 2007 14:33 by Boyd Neil | 0 Comments Filed under: Stakeholder Relations, Reputation, Social Media/Web 2.0

• Spin Cycles - A Journalist Looks at PR - Episode One

  The CBC, Canada's national radio network, is airing a six-part series called Spin Cycles: A Series About Spin, The Spinners and The Spun , developed and hosted by -- you guessed it -- a journalist named Ira Basen. Despite a less than auspicious first Read More... Posted 25 January 2007 14:15 by Boyd Neil | 5 Comments Filed under: Reputation

• Google in Athens

  An international conference in Athens, called the Internet Governance Forum , will apparently put Google on the spot over its self-censorship of its search engine in China. According to an article in yesterday's The Guardian by technology reporter David Read More... Posted 30 October 2006 11:05 by Boyd Neil | 0 Comments Filed under: Reputation

• NYSE's CEO Report 2007

  A section of the NYSE magazine's CEO Report 2007 addresses how CEOs monitor their companies' reputations. Topping the list is something called "informal discussions with relevant parties". I would like to think that means regular dialogue with customers, Read More... Posted 06 October 2006 09:18 by Boyd Neil | 0 Comments Filed under: Reputation

• Corporate Reputation and CEOs

  Being a firm believer in the quality of Hill and Knowlton's distinctive competence as an international communications consultancy, I admit some reluctance to drawing attention to a competitor's blog. However, I just came across Leslie Gaines-Ross' blog Read More... Posted 29 September 2006 18:43 by Boyd Neil | 3 Comments Filed under: Reputation

• "The Wired Board"

  Now here's an astonishing fact . . . or at least I think it is. More than 35% of the recipients of Directors & Boards magazine have used an iPod. Think about it: of 298 people who identify themseves primarily as directors of publicly or privately Read More... Posted 26 July 2006 18:23 by Boyd Neil | 0 Comments Filed under: Reputation

• Cranking Up Reputation

  Pepsi's reputation certainly gets a boost from the news story that it handed over a letter it received from a team of suspected con-artists -- one of them a Coke employee -- offering to sell Coca-Cola trade secrets. About the incident, a Pepsi spokesperson Read More... Posted 06 July 2006 16:27 by Boyd Neil | 0 Comments Filed under: Reputation

• Reputation and Trust

  Last Friday in Canada we presented our qualifications to a major North American energy company in that most bracing of exercises in the consulting business -- the pitch. My role was to be part of a putative "expert" panel and answer a question about reputation Read More... Posted 26 June 2006 09:29 by Boyd Neil | 2 Comments Filed under: Reputation

• Internet and Politics

  There is an interesting piece in the Sunday New York Times by Adam Nagourney about the impact of the internet on US politics. Political campaigners are looking at how to use podcasts to expand the domain for political messaging, Friendster and Facebook Read More... Posted 03 April 2006 17:38 by Boyd Neil | 3 Comments Filed under: Reputation

• It Ain't Over Yet

  For those who believe the battle against corporate fraud ended with the prosecutions of senior executives at Enron, Tycos and Worldcom, or that discussing the importance of improving business standards of behaviour has been over-shadowed, say, by the Read More... Posted 22 November 2005 11:52 by Boyd Neil | 3 Comments Filed under: Reputation

• What Clients Want from Consultants

  A couple of weeks ago, Hill & Knowlton Canada held a professional development weekend called 'Values in Action'. The goal of this annual -- more or less -- training session is to discuss with junior consultants principles and best practices in our discipline Read More... Posted 16 November 2005 07:33 by Boyd Neil | 0 Comments Filed under: Reputation