20 August 2005 - Posts

• Disruptive and non-disruptive blogs

  A lot of the talk about blogging of late has been grounded in the belief that they're inherently disruptive. The assumption is that blogging, or engaging with bloggers, is always a dramatic departure from "business as usual". Nothing could be further Read More... Posted 20 August 2005 13:51 by Steven Noble | 2 Comments

• Capital budgeting and public relations

  At our latest Breakfast Bytes seminar, panellist John Slack-Smith from Harvey Norman said something else that caught my ear: "We're not interested in it unless we can see a 20% return." In this case the "it" could be anything — including a marketing campaign. Read More... Posted 20 August 2005 11:30 by Steven Noble | 0 Comments

• Understanding shifts in consumer technology marketing

  It's not surprising that the opinions expressed at our latest Breakfast Bytes seminar were diverse, though they all related to marketing in the age of consumer technology. It's natural to search for patterns in diverse ideas, to create a rough mental Read More... Posted 20 August 2005 11:06 by Steven Noble | 0 Comments