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Every few months, the crew at Hill & Knowlton Australia get so excited about an issue that we can't keep it to ourselves. That's when we hold one of our legendary, open, Breakfast Bytes seminars. They're hectic, topical and a whole lot of fun. Everyone's there — CEOs, consultants, media, cranks. There's a presentation or panel discussion, and furious networking. If that sounds like your kind of scene, please email us.

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Web 2.0 "cheat sheet"

Every revolution comes with its own language, and Web 2.0 is no different. Unfortunately, language can also exclude outsiders and newcomers, especially if it is more complex than it has to be. In the spirit of inclusion, we prepared this Web 2.0 "cheat sheet" after this morning's breakfast seminar.

Web 2.0

An umbrella term for a range of trends that are changing how individuals and organisations build and use websites. Most of these trends have the effect of shifting some control over the internet away from companies and governments and towards consumers, employees and citizens.

Examples:

  • The rise of social software
  • The rise of tagging
  • The rise of blogging

Social software/social networking

Software and websites that help individuals to find and connect with each other, whether to find a job, share ideas or any other reason.

Examples:

Tagging

Letting users control the way in which a website sorts games, links, photos or anything else by helping them to create categories that make sense to them.

Examples:

(Note: when organisations take control of how content is sorted, they are said to be creating a "taxonomy". When users control the process, they are said to be creating a "folksonomy".)

Tag cloud

A list of tags that automatically updates so that the size of each tag varies according to how often that tag is used on a website.

Examples:

Blog

A website that users can update with just one click, posting each new article to the top of the page.

Examples:

Wiki

A website that is created and edited by a group of people.

Examples:

Consumer Generated Media (CGM)/Citizen Media

Any blog, wiki or other form of media that is created by consumers, employees or citizens rather than by traditional mass media (MSM) outlets.

Examples:

RSS

A tool for ensuring that the content that is published on one website is automatically made available to any other website and to any person who is using an RSS reader.

Examples:

Podcast

The use of RSS to automatically send audio recordings to PCs or portable music players whenever a new episode of the recording is released.

Examples:

AJAX

A set of programming techniques that make it easier to build websites that behave less like static pages to be read or forms to be filled and more like truly interactive desktop software.

Examples:

Mash-up

A website that uses information that's found on other websites to create a new web experience.

Examples:

(Note: the programming "hooks" that allow one site to exploit another are called APIs.)
Published 08 March 2006 16:09 by Steven Noble

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  • The Bivings Report said:

    I sent a friend of mine a link to The Bivings Report last week and then met up with him a few days later for lunch.&#160; He&amp;#8217;s not a blogger and isn&amp;#8217;t a slave to the Internet like a lot of us.&#160; We started talking about blogs.&#160;
    &amp;#8220;What&amp;#82...
    March 8, 2006 18:54
  • Easton Ellsworth said:

    Thanks for these simple definitions and example sites. I know there are writers in our blog network that can benefit from this excellent introduction to "Web 2.0."

    "Social" and "community" are the words I think of most when I think of Web 2.0.
    March 8, 2006 20:19

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