The new Breakfast Bytes will be delving into the exciting world of media content and technologies.

Please refer below for further information... 

Session Content 

The migration of readers to the web has left many traditional publishers grappling with the loss of readers and revenue, forcing a new model of publishing that embraces the growth of online news and information. In the technology news sector over the past seven years, the industry has witnessed declining circulation and publication numbers.

The challenge for publishers today is to find a formula that allows them to balance and explore the information needs of the online audience, while maintaining the interest of their hard copy readers. Or perhaps the question is - how long before we see the full migration of readers from hard copy to digital ? Are there publishing models out there that have demonstrated innovation and a deep understanding of their readers to allow them to continue to publish successfully – is the smarter publishing model about researching, owning and knowing your reader better?

Panel speakers will include

• Peter Roberts – Managing Editor, BRW
• James Tuckerman – Publishing Editor, AntHill
• Brian Haverty – Editorial Director, CNET Networks Australia
• Tony Sarno – Editor, APC
• Heather Craven - Director of Marketing & Communications, Circulations Audit Board and Audit Bureau of Circulations

Where:   Citigate Sebel Sydney, 28 Albion Street, Sydney
When:     7.15-9.00am, Thursday 24 May.
               Breakfast will be served from 7.15am
Register: http://www.hillandknowlton.com.au/breakfastbytes.html.