April 2006 - Posts

• A Re-education in PR... why we do what we do

  I spoke recently to a group of journalism students at Algonquin College - my alma mater, and a good J-school. The topic, of course, was PR. The intent was to highlight to the students that more than one career path existed for inquisitive, competent, Read More... Posted 26 April 2006 13:21 by Brendan Hodgson | 2 Comments

• There's a new buzz in town....

  It goes kinda like this... You're riding home on the bus, one of those articulated behemoths loaded to the gills during the rush hour. Perhaps you're staring at the rather nerdy fella drooling asleep in his seat across from you, or you're doing a crossword Read More... Posted 26 April 2006 09:49 by Brendan Hodgson | 1 Comments

• Clients & Journalists Agree... Social Media is Important

  Yeah, yeah... you know it. I know it. And a lot of people in our business are starting to know it. But it's always nice to hear it direct from the mouths of the people we rely on to pay our bills. Last week, H&K Canada held its national marketing Read More... Posted 25 April 2006 10:06 by Brendan Hodgson | 1 Comments Filed under: Client-related, Media

• Desperately Seeking... Account Director for Toronto tech practice

  Every now and then the good folks at H&K Canada receive notification from our HR team that they're looking for a few good PR men or women who can handle the challenge of doing work on behalf of some of Canada's biggest and most demanding clients and Read More... Posted 12 April 2006 15:04 by Brendan Hodgson | 6 Comments

• Customer detraction vs Customer dissatisfaction

  So, in the most recent edition of Ampersand , H&K's global newsletter, Peter Walshe of WPP sister company Millward Brown speaks to the notion of brand attraction vs brand satisfaction . Says the article: " Brands that stand for something and deliver Read More... Posted 07 April 2006 12:33 by Brendan Hodgson | 0 Comments