June 2006 - Posts

• MSN, Blogs & Bridge... No Dummy's Here

  A colleague of ours in H&K Canada is an enthusiastic fan of MSN Bridge , an internet version of a popular card game with a passionate following, including Mr. Gates himself. A while ago, MSN indicated that they were moving to a pay-to-play system Read More... Posted 30 June 2006 08:01 by Brendan Hodgson | 0 Comments

• Media Relations Rating Points (MRP) in Action... So What Next?

  H&K Canada's marketing communications team recently completed a very successful product launch for one of our larger clients. For this program, the team opted to use the much talked-about MRP (Media Relations Rating Points) System by which to measure Read More... Posted 20 June 2006 08:51 by Brendan Hodgson | 2 Comments Filed under: PR measurement, Client-related

• Blogger Wanted for BC-based Credit Union

  I was reading Alexandra Samuel's Social Signal blog the other day, and one of her entries caught my eye. Vancity , a BC-based credit union, has engaged the Social Signal team to help them roll out an online community-building exercise which is to be unveiled Read More... Posted 16 June 2006 14:59 by Brendan Hodgson | 0 Comments

• Changing the public face of public relations

  Fast Company's blogging of the 2006 Corante Innovative Marketing Conference , highlighted some excellent points re. the evolving nature of the PR profession: Some examples: 'Be more honest and open... "The message that things didn't go as well as planned Read More... Posted 15 June 2006 08:19 by Brendan Hodgson | 1 Comments

• "Nuthin' but trouble"... Public Affairs, Grassroots Advocacy and the Web

  The publishers of Ampersand , H&K's global newsletter, recently asked me to comment on how social media tools are impacting the practice of public affairs and grassroots advocacy. What I came up with was this , which cites a number of studies and Read More... Posted 14 June 2006 09:13 by Brendan Hodgson | 0 Comments Filed under: Public Affairs

• The "business of blogs" in 23 words and a paraphrase...

  A week or so ago I was interviewed by Tamara Cherry of the Toronto Star about corporate blogging, and character sites in particular... You can read the article (which appeared today) here . In addition to my 23 words of fame (plus a paraphrase), Cherry Read More... Posted 13 June 2006 08:27 by Brendan Hodgson | 2 Comments

• Online Minerals Merger Mayhem...

  Molson Coors, AT&T, and Oracle did it. Ferrovial , BASF , Arcelor and Mittal are doing it. And in Canada, the use of dedicated bid sites, or bid-specific sections of corporate web sites, to target and channel information to win the hearts and minds Read More... Posted 08 June 2006 09:53 by Brendan Hodgson | 0 Comments

• Navigating the maze of client conflicts and social media...

  So... try this scenario on for size... you're a global PR agency and one office or region (let's call it X) has been hired by a country or region representative of multinational Client A to manage PR for that region (but not others). Another office or Read More... Posted 08 June 2006 08:37 by Brendan Hodgson | 0 Comments Filed under: Client-related

• Media is the tip of the iceberg... Everything else is about relationships

  It's always nice when a colleague of ours receives props for providing strong counsel - in this case in the form of a presentation to the recent IABC conference in St. John's, Newfoundland. Jo-Anne Polak , Our Senior VP of Crisis Communications, presented Read More... Posted 02 June 2006 09:47 by Brendan Hodgson | 2 Comments Filed under: Media

• Giving Method to our Madness... More on Media Relations Measurement

  The Commission on Public Relations Measurement & Evaluation at the Institute for Public Relations recently published a new report on the " Perspectives on the ROI of Media Relations Publicity Efforts ". (thanks to the folks over at Corporate Engagement Read More... Posted 02 June 2006 08:23 by Brendan Hodgson | 2 Comments Filed under: PR measurement