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Brendan Hodgson

 
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

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Media is the tip of the iceberg... Everything else is about relationships

It's always nice when a colleague of ours receives props for providing strong counsel - in this case in the form of a presentation to the recent IABC conference in St. John's, Newfoundland.

Jo-Anne Polak, Our Senior VP of Crisis Communications, presented at the conference on the changing face of Media and its impact on Crisis Communications, and received kudos on a number of fronts, including from Katie Paine, one of North America's leading PR measurement experts, who succinctly captured the theme of Jo-Anne's talk - in times of crisis, it's direct communications with your stakeholders that matters the most.

Published 02 June 2006 09:47 by Brendan Hodgson
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  • Katie Paine said:

    thanks for the kudos, you guys up there in the frozen north must get more oxygen than we do down here -- everything I hear out of Canada these days is really really smart stuff.
    July 11, 2006 20:10
  • Katie Paine said:

    I forgot to include the link to the my column in The Measurement Standard that further promotes the idea that Canadians are just better communicators. http://www.themeasurementstandard.com/Issues/706/paineletter706.asp
    July 11, 2006 20:13

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About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.