Despite being in PR, we still make the odd mistake - spelling or otherwise - but one has to feel rather badly for this fellow Canuck (particularly given the company he works for)...
Strangely, and perhaps because it's Thursday and vacation starts tomorrow, but I couldn't find a copy of the release on TextTrust's site anywhere... do they even have a media room? Perhaps this little fiasco scared them off.
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About Brendan Hodgson
An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications.
He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.