Welcome to Collective Conversation Sign in | Join | Help

Brendan Hodgson

 
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

Subscribe

News

"Words ought to be a little wild, for they are the assault of thoughts on the unthinking." Keynes

free counter with statistics
"The finger that rules the dial controls the air." Durant

Add to Technorati Favorites

Brendan Hodgson's Facebook profile

Search

 Go

Post Calendar

<August 2006>
MoTuWeThFrSaSu
31123456
78910111213
14151617181920
21222324252627
28293031123
45678910

Canada's military and blogging: mission (im)possible?

This Toronto Star story about a Canadian soldier in Afghanistan being ordered to stop blogging raised some questions...

While I understand the Canadian military's position (and the views of many current and past soldier's themselves), that too much transparency could imperil the safety of fellow soldiers, I also wonder if the top brass might have overlooked a potential opportunity to strengthen the image of Canada's armed forces, and the Government of Canada's own PR campaign for the Afghan mission.

Giving these soldiers - many who are extremely proud to be doing the work they are doing - a sanctioned forum to openly discuss their experiences serving overseas, to share not just with their own families and friends but with Canadians regardless of their political stripes, the challenges, joys and dangers they face in representing our country, could serve a number of National Defence objectives related to morale, recruitment, reputation and issues management, as well as broader government policy objectives.

Does this make the job of the military harder? Of course. Could the military face criticism from within its own ranks or have to deal with an inappropriate in-the-heat-of-battle comment? Perhaps. But I would believe the potential benefits (when combined with reasonable controls and policies) far outweigh the risks and negatives. Images and videos such as this and this, so long as they don't put our soldier's at unnecessary risk, portray the stark reality of the job we are asking our soldier's to perform in ways that we've never experienced before. 

The faster the military can put a blogging/social media policy in place, one that respects operational and personal security concerns, the sooner I believe Canadians can more fully understand the contribution and sacrifice our soldier's are making.   

 

Published 23 August 2006 16:40 by Brendan Hodgson

Comment Notification

If you would like to receive an email when updates are made to this post, please register here

Subscribe to this post's comments using RSS

Comments

  • Brendan Hodgson said:

    (courtesy of Joe over at ProPR)
    Following on my recent post about Canada's military and blogging soldiers,...
    September 29, 2006 16:40

Leave a Comment

(required) 
(optional)
(required) 
Submit

About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.