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Brendan Hodgson

 
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

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<September 2006>
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Canadian Forces' unveil blog policy... subtle (or not so) message: Don't

(courtesy of Joe over at ProPR)

Following on my recent post about Canada's military and blogging soldiers, The Canadian Forces have unveiled their online (blog) policy... basically, don't.

The guilty party - protocol #4:

4. CF MEMBERS ARE TO CONSULT WITH THEIR CHAIN OF COMMAND BEFORE PUBLISHING CF-RELATED INFORMATION AND IMAGERY TO THE INTERNET, REGARDLESS OF HOW INNOCUOUS THE INFORMATION MAY SEEM. THE CHAIN OF COMMAND HAS ACCESS TO EXPERT ADVISORS, SUCH AS PUBLIC AFFAIRS AND INTELLIGENCE STAFFS, WHO WILL ENSURE THAT SUCH PUBLISHED INFORMATION IS NOT ULTIMATELY PREJUDICIAL TO CF OPERATIONS AND PERSONNEL

You can read the full policy here. To get an idea of my own views on this, go to the Torch. I couldn't say it any better.

Published 29 September 2006 11:25 by Brendan Hodgson

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About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.