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Brendan Hodgson

 
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

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"Words ought to be a little wild, for they are the assault of thoughts on the unthinking." Keynes

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"The finger that rules the dial controls the air." Durant

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Garth's world, ESPN and blogs as sources

I

In a recent post, the good folks at Idea Grove panned an ESPN communique that cautioned affiliates on the use of certain blogs - one in particular - as credible news sources. I think they're missing the point.

Granted ESPN may have had other motivations, but to me this is not about Deadspin being an "underground" web site. It's about the increasing practice of media relying on other media - traditional or not - as sources of information - be they credible or not. Plain and simple, it's sloppy, lazy journalism. I am appalled when I see reporters interviewing other reporters on breaking stories, or reporting on unsubstantiated rumours. What happened with going direct to the source, and then getting confirmations from others? Too often, media outlets appear to be sacrificing accuracy for the need to be first (or one of the first) to break news.

Does this mean media should not track blogs for potential news items? Not at all. Should this be construed as an insult to the esteemed writers of Deadspin? I don't think so. It means that if you are a journalist in the mainstream media, you still have to do your homework. The blogosphere may operate under different rules (or really none at all). ESPN's effort to curb this form of journalism should be applauded.

II

Strange that yesterday I included in my post the following lines:

“Watch your thoughts, for they become words.
Watch your words, for they become actions.
Watch your actions, for they become habits.
Watch your habits, for they become character.
Watch your character, for it becomes your destiny.”

Later in the day, Canadian Conservative MP Garth Turner gets booted from the federal Tory caucus in large part, according to media reports, because of his blogging. Not only does this set off a maelstrom of posts within the political blogosphere, it also showcases Garth's use of social media to get his message out to constituents and Canadians alike via his blog and via his MPtv video blog. 

I'm of two minds about this. I understand the importance of confidentiality and "team" as it relates to party politics, and that if you are a member of the team, you should air grievances, and seek solutions and compromise from within the fold rather than outside. Much like in the corporate world, if I bad-mouth my boss in public is it appropriate that I should be let go? 

At the same time, the nature of politics is changing. Demand for transparency and accountability is increasing. Personally, I would expect my MP to use whatever tools he or she has at his/her disposal to keep me informed on the issues important to me, and to the riding that I belong. Maverick though he may have been, and the issue of altered posts aside (though not downplayed), Mr. Turner was a pioneer (in Canada) in the use of social media to keep his constituents informed of what was going on, what it meant, and his position on those issues. Many Canadians have become disenchanted with traditional politics, and feel alienated from it. Let's hope yesterday's action doesn't represent a backward step.

Published 19 October 2006 09:02 by Brendan Hodgson

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  • scott said:

    Brendan, if you told radio guys not to rely on other media, you'd have dead air all day. Reading out of the newspaper is how it's worked for many years.  

    My point was that just because Deadspin is a blog, that doesn't mean it's not a credible source.
    October 19, 2006 15:47
  • Brendan Hodgson said:

    Scott, fair statement on your first point. The line is pretty grey when you compare 'news' and a breakfast show, for example, where the rules of engagement are virtually non-existant.

    I'm not suggesting that a blog like Deadspin isn't credible. My concern is that it is used as a source at all by the MSM and, if it is, that at least they do the appropriate homework we all learned back in journalism 101.

     
    October 19, 2006 16:00
  • Bob LeDrew said:

    Hey Brendan -- I think that Turner's model of 'citizen engagement' is one that could bear fruit. Many people ARE disenchanted with federal politics, and more MPs moving against the incredibly binding restrictions of party discipline could re-engage citizens in democracy.
    October 19, 2006 22:26
  • Brendan Hodgson said:

    Hi Bob, I agree with you, although moving too far in the opposite direction would likely be equally hazardous(if not more so).
    October 20, 2006 17:26
  • Ian Ketcheson said:

    With you on this. If the leaked Gomery testimony showed us the risks of the blogosphere, Turner's masterful use of social media shows us the opportunities.  It is very asymmetrical, though: Small organizations or individuals that have no approval processes or large bureaucracies can move more quickly than large organizations. Just ask Edelman.
    October 20, 2006 19:39

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About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.