Yesterday, Mark highlighted an ego slam (that may not have been really, but is always fun to rubberneck) between popular video blogs The Show and Rocketboom. But that's not my point.

I'm a big fan of ZeFrank - ever since his hilarious diatribe against a certain airline back in June. His commenters are equally hilarious... and come up with some great lines of their own, some of which could apply to our business also.

Here's one (in reference to a certain talk show):   Let's just say that everyday, she serves her audience a content turkey and ruins it by over-basting with Oprah-juice.

In my 10 years in communications, I've noticed that we sometimes tend to get a bit trigger happy with the O-juice as well... trying to cram every message we can into our press releases, backgrounders (packages, boxes and bags), in order to satisfy the mission objectives, when perhaps a touch of subtlety and restraint is really what's required. Personally, I remember being asked - on a number of occasions - to add 3 or 4 extra paragraphs and sound-bites to a concise and crunchy 3-paragraph release, just to ensure that people really got the message.

It's why I like the creeping influence of social media. It forces us to be real - to talk as if we mean it, and to use language appropriately versus as an anvil falling from the sky.