02 June 2006 - Posts

• Media is the tip of the iceberg... Everything else is about relationships

  It's always nice when a colleague of ours receives props for providing strong counsel - in this case in the form of a presentation to the recent IABC conference in St. John's, Newfoundland. Jo-Anne Polak , Our Senior VP of Crisis Communications, presented Read More... Posted 02 June 2006 09:47 by Brendan Hodgson | 2 Comments Filed under: Media

• Giving Method to our Madness... More on Media Relations Measurement

  The Commission on Public Relations Measurement & Evaluation at the Institute for Public Relations recently published a new report on the " Perspectives on the ROI of Media Relations Publicity Efforts ". (thanks to the folks over at Corporate Engagement Read More... Posted 02 June 2006 08:23 by Brendan Hodgson | 2 Comments Filed under: PR measurement