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Brendan Hodgson

 
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

Deloitte's WIN blog... is it or isn't it, and who even cares?

It's perhaps one of the more frustrating experiences I've endured in a while - all the more so because the content is actually good. 

Maggie over at SMG (via the Canadian Cybrarian) points to Deloitte's foray into blogging with the Women's Initiative Blog... although the purist in me wonders if it is, in fact, a "real" blog? 

No RSS (yet) although it does have a more traditional email "alerting" system... no time/date stamp on the posts (yet)... the frustration of having to include the title of the post when you actually want to comment (grrrrrr... for the inconvenience of it all!). One might want to cry foul.

Then again, who cares?

Does it matter that it doesn't include all the bells and whistles that bloggers - and many blog readers - become accustomed to? Is the definition of what constitutes a blog so ingrained in stone as to lack any flexibility whatsoever?

The content is entertaining and informative, and focused on an important issue that will obviously drive considerable debate and engagement. The posts appear to be regular - though it's kind of hard to tell since there's no date stamp on the archived posts. The author(s) is/are - since it appears that guest bloggers are a regular occurence - generally open and personable, and have something interesting to say. And that's what a blog ultimately should be, no matter how easy (or difficult) it is to get at the information (though I'd really love to read comments from past posts... anyone, anyone, Bueller?)

As an aside, and according to Maggie, the site was internal for the first 18 months of its existance prior to being launched externally - which, in my view, demonstrates the importance of testing the waters first and finding your voice before jumping in... a best practice that I also espouse to my clients.

Update: I stand corrected (thanks Maggie), the site does include a link to Deloitte's RSS feeds - although I'm not sure if the blog is included (though I hope it will be soon). Neither of my feed detectors (IE7 and Firefox) picked it up.

Published 23 January 2007 12:43 by Brendan Hodgson

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  • Ryan Anderson said:

    I think it's frustrating because they're missing the easy things in launching a blog.  The hard part is the content, so why would you ignore the easiest part of making a blog readable, usable and convenient?
    January 23, 2007 20:27
  • Brendan Hodgson said:

    Fair statement... in the end, however, I would say that content trumps all else, and if I'm engaged, I'll go to it regardless if the ease and convenience is somewhat less.
    January 23, 2007 21:00
  • Maggie Fox said:

    Hey there - interesting take, I found it frustrating, too, and I have to wonder why - there is <i>so much</i> software out there, and a number of understood conventions that are based on usability. It would be nice if they took the best and, uh, used them. But props for taking the step nonetheless.

    And one more thing: there actually is an RSS feed, but it's waaay down at the bottom of the page, where it's obviously not doing a whole lot of good;-)
    January 23, 2007 22:17
  • Danielle said:

    Ooo, my first citation.  Thanks, Brendan!  Like you, I found that the idea was perhaps better than the execution of it, at least as far as a 'true' blog format.  
    January 29, 2007 19:39

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About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.