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Brendan Hodgson

 
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

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"Words ought to be a little wild, for they are the assault of thoughts on the unthinking." Keynes

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"The finger that rules the dial controls the air." Durant

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The language of Advertising 2.0

Here's a tasty morsel for your anything-but-work pleasure: The Ad Generator.

From the site itself: "The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements on the fly. By remixing corporate slogans, I intend to show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold. In using the Flickr images, the piece explores the relationship between language and image, and how meaning is constructed by the juxtaposition of the two."

An interesting, and potentially complementary project might be to take samplings of corporate messaging that we find strewn across press releases and other vehicles, and mash 'em up with images taken from Flickr or the daily news - spills, strikes, protests, AGM's, trade shows etc. Such an exercise might demonstrate an equally interesting juxtaposition between what organizations often say and what the masses actually see...

(thx to Provokat for the tip) 

The ad generator is the creation of Alexis Lloyd as part of her MFA thesis project.

Published 25 January 2007 08:36 by Brendan Hodgson

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About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.