February 2007 - Posts

• Election Predictor 2.0 - 2007 Quebec Edition goes live

  Following on the success of H&K Canada's 2006 Federal Election Predictor , itself born from the UK's 2005 version , Hill & Knowlton Ducharme Perron ( HKDP ), H&K Canada's wholly-owned Quebec subsidiary, has unveiled the latest, Quebec-based Read More... Posted 27 February 2007 16:08 by Brendan Hodgson | 1 Comments Filed under: Social Media, case studies

• StarPM & RushHour R.I.P... or so say the Norwegians

  In Norway, apparently, PDF versions of newspapers are going over like lead balloons ... which makes me wonder how Canada's two major afternoon dailies are doing. Granted, the Norwegians typically have to buy theirs whereas ours - quirky headlines and Read More... Posted 26 February 2007 15:34 by Brendan Hodgson | 1 Comments Filed under: Media

• Putting words into action - JetBlue's Customer Bill of Rights faces its first test

  After storms resulted in the cancellation of 68 flights over the weekend, JetBlue now faces the first major test of its recently-launched, and much-touted Customer Bill of Rights . YouTube videos by the CEO and 'enshrined' commitments aside, and despite Read More... Posted 26 February 2007 08:18 by Brendan Hodgson | 3 Comments Filed under: Social Media, Public Relations, case studies

• They Rule... and are making connections where none knew they existed

  You want to galvanize a community, raise awareness around an issue, shape perceptions, and do it on a dime? Look no further than your local activist groups - those without the resources of large corporations to conduct massive ad campaigns and who instead Read More... Posted 21 February 2007 13:40 by Brendan Hodgson | 1 Comments

• Everything is OK...

  In a world of colliding messages, where confusion reigns and we're all shouting to be heard above the noise (or to paraphrase Emile Zola: " Live out loud "), finding a site like everythingisok.com reminds us that there is equal, if not greater, strength Read More... Posted 19 February 2007 16:54 by Brendan Hodgson | 1 Comments Filed under: Other Stuff

• Katey's Firearms Facts... digital democracy in action

  In keeping with my colleague Boyd Neil's recent focus on politics , spin and social media, I was awkwardly impressed by the efforts of civil libertarian and Canadian firearms activist Bruce Montague 's use social media as a means to elevate and sustain Read More... Posted 13 February 2007 09:38 by Brendan Hodgson | 1 Comments

• I liked the idea so much... I bought the book

  ...and to be quite honest, I don't know much more about the book than what I read here , and from there, here and here (which includes a great Q&A with the authors). Though I tend to have a fair bit of faith in each of their opinions. And yet even Read More... Posted 09 February 2007 09:07 by Brendan Hodgson | 2 Comments

• Prime Minister of Canada sets up YouTube channel

  From CTV political blogger David Akin , via the ever-vigilant Ian Ketcheson , comes word that Prime Minister Stephen Harper's team has been posting clips of speeches, announcements, Christmas wishes and other miscellany to YouTube for the past month or Read More... Posted 08 February 2007 08:49 by Brendan Hodgson | 2 Comments

• Social Media Newsroom... Now we're talking!

  Now this I like. Let me begin by saying that I was always a tad leery about the concept of the Social Media News Release (as were a number of others, it seems, which resulted in quite a hullabaloo in recent weeks). That's not to say that the notion of Read More... Posted 06 February 2007 08:28 by Brendan Hodgson | 5 Comments

• J-school ain't just for hacks no more...

  About a week ago, I was invited to talk to the Journalism class at Algonquin College here in Ottawa, my alma mater. As always, it was fun and the questions were interesting enough that I'm going to blog some of them later... but what interested me the Read More... Posted 02 February 2007 16:09 by Brendan Hodgson | 1 Comments

• The actions of men are the best interpreters of their thoughts

  On this, the 125th anniversary of James Joyce's birth (to which I shall raise a drink or six at the staff party tonight), and despite having tried on too many occasions, and failing, to read " Finnegan's Wake ", we can at least celebrate some of his more Read More... Posted 02 February 2007 14:41 by Brendan Hodgson | 0 Comments