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Brendan Hodgson

 
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

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"Words ought to be a little wild, for they are the assault of thoughts on the unthinking." Keynes

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StarPM & RushHour R.I.P... or so say the Norwegians

In Norway, apparently, PDF versions of newspapers are going over like lead balloons... which makes me wonder how Canada's two major afternoon dailies are doing.

Granted, the Norwegians typically have to buy theirs whereas ours - quirky headlines and all - are free (other than the cost of paper and ink - particuarly if you want to read it in full technicolour - and we know that ain't cheap) and less bulky.

But, personally, I don't see these experiments hanging around for much longer, free or no. And me a crossword and Sudoku buff!? The simple reason being that I can't picture myself - for reasons both selfish (read lazy) and environmental (read lazy) - printing off an update of news that I'd likely get were I to visit the website that I'd have to visit anyway if I wanted to print off the PDF.

But that's just me.

Published 26 February 2007 15:34 by Brendan Hodgson
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  • Boyd Neil said:

    And me . . .  seems to me the .pdf idea is the worst of both worlds.
    February 27, 2007 12:33

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About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.