I find this interesting, given that we had considered doing something similar. But it's kind of cool to have someone do it for us.
Here's Philippe Schnobb of Radio-Canada, the French language arm of the Canadian Broadcasting Corporation (CBC) providing a detailed video description (in French) of the functionality of the Hill & Knowlton Ducharme Perron (HKDP) prediction tool.
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About Brendan Hodgson
An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications.
He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.