May 2007 - Posts

• Is it me, or am I the only person NOT at Mesh?

  (cue tumbleweed visual and appropriate Sergio Leone background score) I should caveat this by saying that, while I'd rather be hob-nobbing with my fellow flacks , I'm not avoiding this gig out of choice, as I was called out to Calgary for work... So there'd Read More... Posted 30 May 2007 10:20 by Brendan Hodgson | 8 Comments Filed under: Other Stuff, Fun stuff

• 24 hours in the life of a Digital PR practitioner...

  can be pretty darned exhausting... (that is, if it's the job you're looking for) Arrive at the office at 7:30 am (yeah, that one's for the boss)... quickly scan Facebook and RSS feeds... save any interesting tidbits to Delicious . Tidy up a couple of Read More... Posted 24 May 2007 15:34 by Brendan Hodgson | 6 Comments Filed under: Other Stuff

• A little knowledge can be a dangerous thing - moving beyond social media 101

  This post is born from a situation I've found myself facing increasingly often, particularly as colleagues and clients reach what I would describe as the 'consideration' phase of the social media adoption continuum (or the SMAC if you prefer acronyms... Read More... Posted 18 May 2007 13:19 by Brendan Hodgson | 3 Comments Filed under: Social Media

• Lost in Translation... effective communication is more than mere words

  I was chatting with a cab driver in New York City yesterday on my way from the hotel (on 9th) to H&K's offices (on 3rd), which, given the state of NYC traffic during morning rush hour, allowed for considerable debate on issues ranging from the most Read More... Posted 16 May 2007 08:18 by Brendan Hodgson | 3 Comments

• The Agreement Index... A Model for Measurement?

  Not only do I like the platform and premise on which the Telegraph's new blogging community has been created (and which appears to have already drawn a fair number of folk into the My Telegraph fold), I really like the notion of the Agreement Index as Read More... Posted 10 May 2007 12:42 by Brendan Hodgson | 1 Comments Filed under: PR measurement, Social Media

• Traditional media's Little Bighorn?

  From Canadian Journalist comes some interesting tidbits on the current health, and state of mind, of the traditional media: According to Dick Parsons, Time Warner's chief executive, during a panel session at the 56th annual National Cable & Telecommunications Read More... Posted 10 May 2007 08:52 by Brendan Hodgson | 0 Comments Filed under: Media

• Sensory branding and PR... What does it sound like to you?

  The April 28th edition of the Economist included a brief yet fascinating article on sensory branding, entitled 'Sound Effects: Companies tune in to the potential of sound' . The article considers how 'sonic logos' such as Intel's highly-identifiable five-note Read More... Posted 07 May 2007 10:24 by Brendan Hodgson | 0 Comments Filed under: Public Relations

• Has social media just jumped the shark?

  hat tip to Kevin for pointing us to this . (For those not familiar with term, click here ) Read More... Posted 03 May 2007 09:47 by Brendan Hodgson | 7 Comments Filed under: Social Media

• Transparency and message control are not contradictions

  Wired Magazine and now AdAge have piled into the rather amorphous issue of corporate 'transparency', along with a slew of bloggers and pundits . Both are important articles that should be read by communicators and marketers alike. So what's left to say Read More... Posted 02 May 2007 11:09 by Brendan Hodgson | 3 Comments Filed under: Social Media, Public Relations, transparency