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Brendan Hodgson

 
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

The Agreement Index... A Model for Measurement?

Not only do I like the platform and premise on which the Telegraph's new blogging community has been created (and which appears to have already drawn a fair number of folk into the My Telegraph fold), I really like the notion of the Agreement Index as a means to visually capture the general sentiment of readers around a specific blog post.

I wish every blog had one, as I believe it would add an entirely new level of qualitative analysis to the rather sludgy state of social media measurement that we currently reside in today.

Good job.

Hat tip to Martin via Simon (who likes the site to)

Published 10 May 2007 12:42 by Brendan Hodgson

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  • tim malbon said:

    Hey Brendan,

    Nice review and puff (we did that!), Thanks. You wouldn't believe how busy the site has been since launch. I met an 81 year old today and the average age seems close to 60... I'm staggered.

    We've got two major enhancement releases this week and many, many more planned. The Telegraph have bought in to our Agile design and dev style, which means we can be quick. It also means I am extremely tired.

    Drop in and have a look.

    May 13, 2007 19:07

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About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.