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Brendan Hodgson

 
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

24 hours in the life of a Digital PR practitioner...

can be pretty darned exhausting... (that is, if it's the job you're looking for)

  1. Arrive at the office at 7:30 am (yeah, that one's for the boss)... quickly scan Facebook and RSS feeds... save any interesting tidbits to Delicious.
  2. Tidy up a couple of slides articulating a digital strategy for an upcoming pitch next week...
  3. Craft a summary email outlining a social media approach for one of our larger clients... finger's crossed they integrate it into their 2nd half 2007 planning
  4. Write a blog post for a blogging campaign we're managing on behalf of another client (though still have to hit send on that one)
  5. Join a client meeting that includes an issues-based micro-site as part of an advocacy campaign to push an important policy issue. Start considering the information architecture requirements based on some fairly complex key messages
  6. Review some environmental analysis of a growing segment of the blogosphere and best practices of certain industry segments provided by colleagues on behalf of a client (all good stuff, thx)
  7. Respond to an email from a US counterpart on crisis and digital
  8. Scarf down a sandwich as I consider how best to structure (and then sell to our bigwigs) a potential role in our Toronto office
  9. participate in a brainstorm for a prospective client in the financial services space
  10. Attempt to bring some sense of order to the magnet of miscellany that is my desk

What does all this tell me? I need a break, the opportunities are starting to present themselves fast and furious, and we need bodies...

Published 24 May 2007 15:34 by Brendan Hodgson
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About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.