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Brendan Hodgson

  
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

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"Words ought to be a little wild, for they are the assault of thoughts on the unthinking." Keynes

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Do you consider yourself a true PR hybrid?

Meaning, do you get PR... and I don't just mean marketing-focused PR, but corporate PR, reputation and issues management, and public affairs...? And do you get why it's different from advertising?

Meaning also, do you get the web... traditional digital as well as social media, and not just from an advertising and SEO perspective?

And do you get how each of these elements interact, with each other and with traditional PR?

And do you get this, because you've spent a few years figuring this out (in a senior consultant or account director-level role)?

Cuz if you do, and if you're in Toronto or Ottawa.... let me know, and tell me about it.

brendan(dot)hodgson(at)hillandknowlton(dot)ca

Published 14 June 2007 16:56 by Brendan Hodgson
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About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.
 
 
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