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Brendan Hodgson

 
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

The more things change...

Having only just re-emerged from the wilds of western Quebec after nearly 12 days of non-stop swimming, sun, insulation installation, wood cutting, frog catching, and re-connecting with family (and my own sanity), I'm glad to see the world hasn't much changed - other than the workload that now lies before me and the Canadian digital team.

So in commemoration of my safe return, I offer you 12 things that haven't changed in those 12 days...

  1. My fascination that social media is still so new to so many...
  2. My irritation that social media is still an "or" proposition...
  3. Facebook is still growing...
  4. My favorite bloggers are still writing...
  5. Tiger is still winning...
  6. My appreciation of cold beer on a dock by a lake...
  7. My enjoyment of Morcheeba, Pink Floyd, Carla Bruni, and Radiohead...(along with a cold beer on a dock by a lake)
  8. My passion for the printed word... (and cold beer enjoyed on a dock by a lake)
  9. My trepidation for things that go bump in the night (particularly when you're in the company of wolves)...
  10. My disbelief that some corporations elect to ignore the negative potential of social media... to their peril...
  11. My appreciation for colleagues who share my passion for "digital" 
  12. My capacity to use the "Turn Off" button... and be disciplined about it. 

Back to the grindstone, so stay tuned... there's some cool stuff happening in the halls of H&K Canada... and, of course, what would be an impending election without a predictor?

Published 19 August 2007 21:10 by Brendan Hodgson
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About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.