Welcome to Collective Conversation Sign in | Join | Help

Brendan Hodgson

 
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

When social media gets too social...

The problem I sometimes have with social media is that it's so, well, social. In fact, it's quite likely that were I not blogging, I would not have met many of H&K's direct (and indirect) competitors - who are generally quite nice people. But damn if that doesn't take away from the thrill of the fight. Even panels at conferences on social media - where people really want to see some blood - have largely become love-fests. It's a shame. In the context of corporate Canada rarely do we enjoy true face-to-face confrontations, other than perhaps a few stares and glares as one pitch team walks into a boardroom as another walks out.

And that's disappointing. Which is why I sometimes wish we might all one day gather up our respective teams, meet in the middle of a field, and (if nothing else), lay down some heavy aggro on one another... much like this:

or this (itself a fine piece of marketing a la Braveheart)...

Published 22 August 2007 22:33 by Brendan Hodgson
Filed under: ,

Comment Notification

If you would like to receive an email when updates are made to this post, please register here

Subscribe to this post's comments using RSS

Comments

  • Aaron said:

    Blogging has led to sme great personal connections for me - people I would not otherwise have met. But yeah, I guess it can all be a bit faux-polite sometimes.

    As for the haka, Tana always did it best...

    http://somethingrotten.wordpress.com/2007/08/07/nostalgia/

    August 23, 2007 09:15
  • Brendan Hodgson said:

    Absolutely agreed on all points, Aaron, with the side benefit also being, in addition to the relationships that have sprung from this, the fact that I've learned a lot more than I might have learned otherwise... I guess I just get a tad nostalgic for those simpler, more naive days:-)...

    Yeah, Tana makes it personal.

    August 23, 2007 10:48
  • Julie R said:

    Brendan, I think PR people in general are "faux polite" all the time.  No one will ever tell you what they really think of a competitor (unless you ask me or David Jones).  Just go to a PR awards show and talk to PR people, it's nauseating.. everyone is so "busy at work" .. "clients are the best" ... everyone loves their job and their boss ... it's not just in social media circles that we all agree with each other, it's a scrum happy mentality.  I've been keepin' it real for 20 years, I wish more PR people would.  

    August 23, 2007 16:57
  • Manners 2.0 at Gypsy Bandito said:

    August 23, 2007 21:08
  • CT Moore said:

    I think that the problem with the love-fest 2.0 is that nothing interesting ever seems to get said. It's self-destructing the blogsphere.

    http://gypsybandito.com/manners-20/

    August 23, 2007 21:14
  • Brendan Hodgson said:

    Is it just me, or are public relations practitioners – in particular, the bloggers – an uber-sensitive

    November 30, 2007 17:20

Leave a Comment

(required) 
(optional)
(required) 
Submit

About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.