September 2007 - Posts

• WestJet acknowledges changing face of crisis communications

  Today, H&K Canada announced that it had been retained by WestJet , Canada's leading low-fare airline, to provide crisis communications preparedness services and media training. As my colleague and senior crisis counsellor, Boyd Neil , said in the Read More... Posted 17 September 2007 17:02 by Brendan Hodgson | 5 Comments Filed under: Social Media, crisis

• H&K launches Ontario Election Predictor... traditional and Facebook flavoured

  I asked the question a few weeks ago: What's an election without an election predictor ? And with the Ontario election campaign officially getting underway today , so too have we launched the Ontario Election Predictor (with some new and exciting special Read More... Posted 10 September 2007 11:38 by Brendan Hodgson | 4 Comments

• Petro-Canada, Pump Talk and Corporate Blogging in Canada

  Last Friday, fellow Canadian blogger Kate Trgovac posted on Petro-Canada's latest foray into the social media space with " Pump Talk ", a corporate blog dedicated to issues around gas pricing and fuel efficiency. ( Disclosure: Petro-Canada is an H&K Read More... Posted 10 September 2007 08:28 by Brendan Hodgson | 1 Comments

• Truth-o-meter shows traditional media can be creative, relevant

  In the eyes of many, Google's latest deal with the wire services simply hammered another nail into the traditional media's coffin. And, for sure, this does nothing to halt the long, slow descent into night of the mainstream media's 20th-century business Read More... Posted 06 September 2007 14:19 by Brendan Hodgson | 0 Comments Filed under: Media

• New sophistication adds new layers to the social media onion

  If judged only by my travel and speaking schedule for the fall, I would suggest that the desire to learn more about the social web - the opportunities and the risks - is gathering speed across corporate Canada. Equally interesting, however, is the various Read More... Posted 05 September 2007 08:00 by Brendan Hodgson | 0 Comments