Welcome to Collective Conversation Sign in | Join | Help

Brendan Hodgson

 
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

H&K launches Ontario Election Predictor... traditional and Facebook flavoured

I asked the question a few weeks ago: What's an election without an election predictor?

And with the Ontario election campaign officially getting underway today, so too have we launched the Ontario Election Predictor (with some new and exciting special sauce. So read on).

As with previous versions, we continue to add some bits and pieces to give it more of a social flavour. This includes:

  • The ability to blog your prediction
  • A blog hosted by my colleague and fellow blogger, Meghan, who will provide regular updates on the campaign trail and how digital and social media is being used (or abused).
  • A Google Mapping function so that you can showcase your predicting skills and see those of others (simply register and save a prediction)
  • Finally, and perhaps most interesting from this practitioners perspective, we're giving users the choice of platform to save and share their predictions: from the site itself or from a rather novel mash-up with Facebook (click here to access the Predictor App). 

We hope that we have the right ingredients and, as always, the right formula, to build on past successes. Granted the re-distribution of ridings did add a degree of complexity, so we can only hope the algorithm can withstand all the messiness that created (here's how we dealt with it). Don't hesitate to send us any thoughts and recommendations.

So, once again, into the breach! Now we just need to figure out what we can do to up our game for the next Federal election - Fantasy Politics anyone? Bueller?

  

Published 10 September 2007 11:38 by Brendan Hodgson

Comment Notification

If you would like to receive an email when updates are made to this post, please register here

Subscribe to this post's comments using RSS

Comments

  • Kate Trgovac said:

    Nice one, Brendan!  Wondering ... once you get the predictive aspect right, could you use it for other things?  Stock market game?

    September 11, 2007 16:36
  • Brendan Hodgson said:

    Hi Kate, thx...

    Hmmm... interesting concept, but I doubt it. It was created pretty specifically for this type of election (first past the post). So depending on how things go here in Ontario - it may be the last time we use it (unless we come up with something else)?

    But I like the idea...

    September 11, 2007 18:47
  • Dave Fleet said:

    Hello from another Canuck PR blogger.

    Great use of the Facebook app! With such a high concentration of Facebook users in Ontario (esp. Toronto), it'll be interesting to see whether there's any take-up of it.

    Cheers,

    Dave

    September 13, 2007 17:04
  • Brendan Hodgson said:

    Hi Dave, yeah watching how it spreads will be interesting, given that we're relying pretty heavily on political word of mouth (and on the heavy size of the Toronto network - which we should perhaps be tapping into more).

    Great to hear from you. Keep in touch. I think we have relatives in the same general vicinity of the UK.

    September 13, 2007 18:04

Leave a Comment

(required) 
(optional)
(required) 
Submit

About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.