12 January 2007 - Posts

• PR Measurement Wars?... No good can come of this

  A colleague recently forwarded me this , and I have to say I'm a tad disappointed. Sensationalism aside, and I'm as guilty as anybody since I certainly don't have any real intention (in case you wondered) to strap on a mask and cape, but how can this Read More... Posted 12 January 2007 16:32 by Brendan Hodgson | 6 Comments Filed under: PR measurement

• Corporate Blogging: Getting through the First Difficult Days

  Fellow canuck Ian Ketcheson points out some nasty birthing pains being experienced by a corporate blog set up recently by the Houston Metropolitan Transit Authority . In it, the Metro organization (and its bloggers / PR team) is taken to task on several Read More... Posted 12 January 2007 08:44 by Brendan Hodgson | 5 Comments Filed under: Social Media