Wrapping a PR context around a truly awesome video is never easy. But here goes... and, yeah, it's a stretch. But you'll thank me for it.
Think Crisis in a Web 2.0 world. Consider the virtual tidal wave of "noise" - the new voices - that would likely erupt, and which could potentially overwhelm an organization unprepared to deal with the implications of the social web. Consider how an organization must now react in order to keep pace with this surge of new information (and misinformation) that could literally overwhelm their capacity to effectively manage the crisis. Think speed, agility, and focus - critical factors required in equal measure to endure through such a maelstrom.
Or... simply enjoy this video as I did (particularly when the camera first pulls back from the surfer). It's Friday. Whatever.
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About Brendan Hodgson
An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications.
He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.