December 2007 - Posts

• The political attack ad as a model for digital discourse...

  Forget about public amateur slagging matches via blog posts... this should be the new model for reputation mud-slinging and other forms of intellectual (and not so) verbal ejaculate and self-indulgent puffery... A much more creative and civilized approach, Read More... Posted 13 December 2007 17:38 by Brendan Hodgson | 0 Comments

• Understanding hearts and minds is at the heart of social media

  Not to flog a dead horse until it's deader still (grammar cops, back off!), but I'm going to pick up on a topic that my fellow Ottawan and social media evangelist Joe Thornley touched on yesterday, and which has been circulating through the PR blogosphere Read More... Posted 13 December 2007 07:52 by Brendan Hodgson | 2 Comments

• Xmas Wish List for Mesh08

  So Mesh is back, and once more they are seeking the wisdom of the crowd to help guide their 2008 speaker selection... and while none of my (truly brilliant) ideas were picked up from last year, I'm hoping that perhaps my suggestions for 2008 - which while Read More... Posted 07 December 2007 05:48 by Brendan Hodgson | 0 Comments Filed under: Events

• Activist hoax shines spotlight on media behaviour and crisis in 2.0 world

  Audacious? Absolutely. Did it fool the media? You bet. Was it legal? To be determined. One more reason why corporations should take the web and social media seriously? Unquestionably. What's this all about? How a grassroots environmental coalition calling Read More... Posted 04 December 2007 08:32 by Brendan Hodgson | 4 Comments Filed under: crisis