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Brendan Hodgson

 
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

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Xmas Wish List for Mesh08

So Mesh is back, and once more they are seeking the wisdom of the crowd to help guide their 2008 speaker selection... and while none of my (truly brilliant) ideas were picked up from last year, I'm hoping that perhaps my suggestions for 2008 - which while they fall mostly into the PR stream - are a bit more realistic...

Drum roll please:

  • Danah Boyd... because for most young people, social media is not about business. It's about life in all its bad-ass beauty.
  • Case studies, case studies, case studies... they're there, you just have to look for them
  • Trend talk I: building social networks that target more niche-focused communities
  • Exploring the intersection of digital and PR from a non-marketing perspective: reputation, issues management, crisis (Mattel, Beacon etc... the new role of employees as "brand guardians")
  • Trend talk II: impact of mobile on social media and marketing
  • Per Joe's suggestion, a panel (vs perhaps a single speaker) on measurement and metrics - because 4 minds will be better than 1 (as there are no real experts yet that have the answers... although we're trying our damndest) and it could get all hot and bothered. Which is a good thing.
  • Trend talk III: Video (what's old is new again)

Into the abyss, boys. Sorry I missed last years (although you got my money), but looking forward to 2008.

Published 07 December 2007 05:48 by Brendan Hodgson
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About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.