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Brendan Hodgson

  
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

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"Words ought to be a little wild, for they are the assault of thoughts on the unthinking." Keynes

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When what you see is not always what you get...

You don't need to read German to understand the point being made here... and in all the other classic examples gathered for your viewing pleasure.

Although in addition to "buyer beware", I would also suggest that this is one more example of the power of the consumer to impose a previously-unattainable degree of transparency on the "fantasy" being sold by advertisers.

(courtesty of Neatorama)

Published 04 April 2008 08:56 by Brendan Hodgson

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  • Leo Bottary said:

    What do you mean? ; - )  Brendan, hope all is well!

    April 4, 2008 21:51

  • Mariana Sarceda said:

    Such a kind of product enhancement is something that advertising has everybody use to. Or are we surprised at the difference between the ad and reality?

    April 6, 2008 02:58

  • Brendan Hodgson said:

    Hey Leo... Great to hear from you.

    Hi Mariana, no surprise at all... simply an opportunity to reinforce the ability for us to share that contradiction more broadly, thereby putting companies (one would hope) on notice to connect the dots better. Though in the area of food, I'm not sure how much better it can get.

    April 7, 2008 18:51

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About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.
 
 
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