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Brendan Hodgson

  
Insights from a Canadian PR practitioner on the implications of digital and social media on corporate communications, crisis, issues and reputation management.

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Good judgment / Poor Judgement ... what do you think?

... in the wake of last week's barbaric murder on a Greyhound bus. 

Good judgement... Greyhound pulls its ad

Poor judgement... Peta creates one

Good judgement... Portage la Prairie's Portage Daily Graphic refuses to run it.

Poor judgement... Peta's attempt to justify it: A group spokesperson is unapologetic. "Like human victims, animals in slaughterhouses experience terror when they are attacked by a knife-wielding assailant," Lindsay Rajt explains in a statement. "We are challenging everyone who is rightly horrified by this crime to look into their hearts and consider leaving violence off their dinner plates."

"A clever way to make a point - or extremely bad taste and terrible timing?"... You tell me.

Published 07 August 2008 16:36 by Brendan Hodgson

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  • Peter I said:

    It demonstrates a point of view.  I can understand choosing to not run it but, given Peta's consistent stance on equating meat to murder, it makes sense for them to highlight a seemingly senseless killing that is drawing disproportionate outrage.

    August 7, 2008 23:59

  • Michelle Sullivan said:

    If PETA wants to continue to be known as an extremist, outrageous and fantatical organisation, then this campaign was excellent reputation management.

    If PETA wants John-Q public to listen to their message and take them seriously -- if they want to actually affect change -- then imho this was a very poor decision.

    Now, taking my PR cap off, from a private citizen point of view, I'm absolutely disgusted by this campaign and would now never consider supporting PETA as an organisation.  My sympathies are with Tim McLean's family .. and not with any group trying to benefit from a horrific tragedy.

    August 10, 2008 19:32

  • Anil Dilawri said:

    Extremely bad taste.

    In the world of "any publicity is good publicity" I guess we can call PETA a winner.

    August 11, 2008 20:10

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About Brendan Hodgson

An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications. He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.
 
 
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