September 2008 - Posts

• H&K's Niall Cook brings Enterprise 2.0 to Canada

  Author, colleague, fellow Collective Conversationist and H&K's worldwide director of marketing technology, Niall Cook , has finally realized where the action is and will be joining the Canadian digital team in Toronto on October 7 and Ottawa October Read More... Posted 29 September 2008 09:15 by Brendan Hodgson | 2 Comments Filed under: Social Media, Public Relations, Events, corporate, Enterprise2

• Wall Street and the Art of Creative Communications

  Amid the chaos engulfing Wall Street, this is a useful reminder that powerful communications can take many creative forms... and, in doing so, achieve exposure far beyond its traditional confines: (Photo credit: ESeraph ) Update: Check out portraits of Read More... Posted 18 September 2008 08:01 by Brendan Hodgson | 1 Comments

• David Jones talks Digital PR and H&K's Approach

  My colleague David Jones is in Vancouver this week on behalf of his client Molson . He also made time to speak at the traditionally any-day-but-Tuesday Third Tuesday social media gathering (lovingly organized by Tanya , the Netchick herself, and Monica Read More... Posted 16 September 2008 10:53 by Brendan Hodgson | 2 Comments Filed under: Client-related, Social Media, Public Relations, Events

• The Challenge of Social Media Measurement... in a Nutshell

  David Churbuck calls it the web metrics quote of the century... and I have to agree in spades (particularly as it relates to social media): “Not everything that counts can be counted; and not everything that can be counted, counts” Brilliant. Read More... Posted 10 September 2008 10:27 by Brendan Hodgson | 1 Comments

• Another Federal Election in Canada means another H&K Election Predictor

  As had been rumoured for a couple of weeks and confirmed this past Sunday, a snap federal election is now on the agenda. Which means that Canadians will be going to the polls on October 14, 2008. And, of course, during these past few weeks - and secretly Read More... Posted 08 September 2008 17:32 by Brendan Hodgson | 1 Comments Filed under: Public Affairs, Social Media, election predictor

• Questions from the C-Suite on Social Media and corporate reputation

  Only a day back from vacation and I was presenting to a boardroom of senior executives of one of Canada's largest corportations on the topic of social media and corporate reputation. Having given a number of these educational sessions to the C-suite, Read More... Posted 03 September 2008 08:42 by Brendan Hodgson | 0 Comments