Only a day back from vacation and I was presenting to a boardroom of senior executives of one of Canada's largest corportations on the topic of social media and corporate reputation. Having given a number of these educational sessions to the C-suite, I've noticed a few recurring questions which I'll be blogging about over the next few months - here's a sampling:
- Why should I care if a Youtube video attacking our company has been viewed only XX times or if a Facebook group targeting our business has only XX members?
- When should we respond to criticism in the social media space - or do we risk making a small issue bigger?
- Our company workforce numbers in the '000's. How can we prevent employees from mis-using social media and potentially damaging our reputation?
- How can social media help us to counteract the voices of our detractors?
- How can we prevent rogue employees or activists from capturing "gotcha" moments on their camera-phones?
- How can social media help me in a crisis? What do I need to do to prepare?
- Who should "own" social media in our organization?
- How do we measure it's effectiveness?
- Where do we begin?
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About Brendan Hodgson
An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications.
He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.