David Churbuck calls it the web metrics quote of the century... and I have to agree in spades (particularly as it relates to social media):
“Not everything that counts can be counted; and not everything that can be counted, counts”
Brilliant.
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About Brendan Hodgson
An 11-year PR veteran and H&K Canada's Vice President, Digital Communications, Brendan specializes in the areas of Digital Communications and Social Media, specifically helping organizations more effectively use the web, social media and its associated tools and technologies to inform, educate and engage their target audiences. When not doing this, and if time permits, he pursues his other passion in the areas of issues management and crisis communications.
He speaks regularly to clients and at conferences on the issues of digital communications, social media, and online crisis and issues management.